Domain Name Information

Sub Domains - An Inexpensive Solution to Grow Traffic


Read this brief article that reflects what we learned about subdomains and their important role in effective internet marketing.

A sub-domain is a section of your main web site, set up and recognized as it's own cyber real estate. There is usually no cost or very low cost to set up multiple subdomains on your hosting account. Sub-domains are folders located within a directory of your main site and carry a pre name to your existing domain.

Example ..

http://www.masteradvertising.com is our main domain name.

But we use many sub domain names for our research areas, script testing and growing development areas.

Such as ..

http://traffic.masteradvertising.com

(for our traffic exchange)

http://mail.masteradvertising.com

(for our members free mail service)

http://team.masteradvertising.com

(for our admin team members) and so on ...

To best utilize your subdomains, it is important that they all remain on the same subject area or theme. Our site pertains to online advertising. It would not benefit us to launch a pet store under pets.masteradvertising.com.

Each subdomain can serve as another gateway into your main establishment, for visitors, testing marketing strategies, and search engines too!

Since creating content for a website takes time, often webmasters simply modify the existing text of the main site and reuse it on the subdomain site. It is important that the content is not exactly the same and that the subdomain does not simply redirect to the main site. Otherwise, search engines may not index them and you may even may even get tossed from the engines database.

Subdomain websites can be submitted to the search engines just like your main site. If your website is doing alright in the search engines, then imagine having five more websites out there for the spiders to find. Five more listings means that web surfers have five times as many ways to find yournetwork of websites.

More and more search engine algorithms take into consideration the number and ranking of sites that link to you. By linking your sub-domains to your main site and to each other, the ranking of all of your sites is improved.

Your subdomains provide a great area for testing banner exchanges and other advertising resource mediums, without cluttering up the main site. Each sub domain will carry it's own traffic statistics, and campaigns can be tracked efficiently by ones self with server stats or other preferred tracking methods.

Get creative and branch your services and products out between your subdomains yet centering them around and connected via your main site. It will increase your keyword density and rankings per sub domain and most consumers are more comfortable working with a specialized area then a one-stop shop.

About The Author

Dawn Wentworth

http://www.masteradvertising.com

Resources and Research into Traffic Generation

submit@masteradvertising.com


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


JD Supra (press release)

.DE ups security with 100000 DNSSEC domain names
JD Supra (press release)
[co-author: Tony Vitali]. DENIC, the Registry responsible for running the .DE namespace, recently announced that 100,000 .DE domain names have been registered using Domain Name System Security Extension (DNSSEC). DENIC introduced DNSSEC as ...



Search Engine Land

Google opens developer preview of AMP URLs showing publisher domain names
Search Engine Land
A big publisher frustration with AMP has been that their own domains don't display in the URLs when people click on AMP results from Google Search. Google has been working on a fix for months, and On Tuesday, posted a preview for developers to interact ...



IPPro The Internet

.UK domain names suspended for infringing activity doubles in 2018
IPPro The Internet
The number of .UK domain names suspended for infringing activity has doubled in 2018, according to Nominet's latest report on the top-level domain. According to the .UK domain name operator's 2018 'tackling online criminal activity' report, between 1 ...

and more »


Lexology

Domain Names: .ME to allow IDN registrations
Lexology
doMEn d.o.o., the Registry for the .ME country code Top Level Domain (ccTLD), has recently announced that it would soon allow the registration of Internationalised Domain Names (IDNs) under .ME. IDNs are domain names that contain at least one ...



CircleID

Verisign Announces קום. Domain Names are Available for General Registration
CircleID
Verisign is pleased to announce that קום., the new, Verisign-operated, internationalized domain name (IDN) extension that is uniquely designed for Hebrew language speakers, is now open for the registration of domain names by the general public on a ...



Kim Komando on Domain Names
Domain Name Wire
Popular tech writer/podcasts introduces her audience to domain investing. News stories and podcasts about domain investing that are geared to a mass audience can be hit or miss. Kim Komando, “America's Tech Goddess”, just published a podcast that ...



PressOracle

New Deal Allows Price Increase For Wholesale Domain Names
Law360
Law360 (November 2, 2018, 9:44 PM EDT) -- The National Telecommunications and Information Administration has reached a renewed and updated agreement with VeriSign, the wholesale administrator of .com web domains, that includes allowing a price ...
Who wins, who loses from Trump Admin decision on domain namesDomain Name Wire
VeriSign's stock rockets back to dot-com bubble levels after ICANN agreementMarketWatch
Trump Admin Lets Verisign Boost .Com Domain Name PricesBroadcasting & Cable
WTOP -The Register
all 117 news articles »


Domain Name Journal

GGRG Says Sales Activity in "Liquid" Domain Names (Short .COMS) Rebounded Strongly in 3Q-2018
Domain Name Journal
Domain brokerage and consultancy GGRG.com has released their latest free quarterly report (.pdf file) breaking down aftermarket sales and development of "liquid domain names" in the 3rd quarter of 2018. GGRG defines liquid domains as being very short ...



.ME introducing internationalized domain names
Domain Name Wire
IDNs will enable .ME domains to be personal for people around the world. The .ME registry is launching internationalized domain names (IDNs) on November 12. While many registries offer IDNs, I think .ME offering them at this point is newsworthy given ...



IPPro Magazine (press release)

A solution against domain name theft or hijacking
IPPro Magazine (press release)
It should be noted that the implementation of the GDPR also presents a risk in terms of the protection of domain names. Indeed, it is no longer easy to obtain the contact information of a domain name holder. This makes the fight against counterfeiting ...
.ME registry explains Incels.me takedownDomain Name Wire

all 3 news articles »

Google News

home | site map
Domain Name Information © 2006